Kareem Fahmi's profile

Ubisoft: 'Ghost Recon' package

Ubisoft Entertainment: 'Ghost Recon 2' packaging

I wrote the packaging copy for "Ghost Recon 2," a futuristic military shooter videogame developed by Ubisoft.
Headline:
Storm the battlefields of tomorrow.

Body copy:
North Korea, 2011. The enemy's close. Just around the corner, actually. Your sergeant risks a glance, and a bullet nearly purees his cranium. You pull him back, grab your camera-equipped M29 rifle, and trigger a perfectly-aimed burst without even looking around the corner. A strangled cry erupts as your bullets strike home. And your elite team of Ghosts moves on. The war of tomorrow is here. How will you fight it?
Agency: Ubisoft Entertainment in-house
Art Director: Li Shen
Copywriter: Kareem Fahmi

Ubisoft: 'Ghost Recon' package
Published:

Ubisoft: 'Ghost Recon' package

Retail packaging for Ubisoft's 'Ghost Recon 2' videogame. I wrote the copy.

Published: